Representation in the 2023 Super Bowl Ads

About the report

The Super Bowl isn’t just the biggest day in American Football each year, it’s also the biggest day in American Advertising. In 2023 there were over 115M viewers in the US alone, and the cost for a 30 second ad spot was almost $7M. 

With the biggest ad budgets of the year, and a staggering number of eyeballs, how did the ads stack up with respect to inclusion and representation? We used Alltold Insights for Ads to find out. 

Download the report to see for yourself

(Fun fact, you could get a report just like this for *your* ads using Alltold Insights for Ads)

Download the full report



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