Company

We built Alltold because we saw an opportunity at the intersection of 3 things we know to be true
 
friends drinking tea and chatting on a bed together

Inclusive content drives business results

It’s been shown in multiple reports across industries that inclusive content is good for business. In ads, it translates to 3.8x enhanced brand perception, a 2.8x lift in purchase intent, and a 2.7x increase in ad effectiveness. In film and TV, it’s $18.8M higher box office earnings on opening weekend, 6% higher Rotten Tomatoes scores, and 22% higher critic scores.

old woman sitting on steps and smiling

Inclusive content builds a more inclusive world

We strongly believe that the media we consume informs the way we think about one another, influences the way we treat each other, and impacts our beliefs about ourselves. Media can help us shape a kinder, more inclusive world for everyone.

boy with down syndrome smiling while eating food

It’s really hard to responsibly quantify and measure inclusive content

Today, people have to watch the content, press pause, write something down in a spreadsheet, press play, press pause, repeat. Or, where there are technology solutions, the reports they generate aren’t inclusive themselves. As Responsible AI experts we can deliver responsible insights at scale

At our core, we are responsible AI experts driven to accelerate the shift to more inclusive and inspiring representation of all people in all media.

At

our

core,

we

are

responsible

AI

experts

driven

to

accelerate

the

shift

to

more

inclusive

and

inspiring

representation

of

all

people

in

all

media.

Founders

headshot of morgan gregory

Morgan Gregory, CEO

Morgan spent 10+ leading strategy and operations for fortune 500 companies at BCG, for Google Cloud’s Office of the CTO, and for Google Research’s Humans & Interactions group. She has an MBA from MIT and a B.Sc. in CS from UBC. Her passion for representation in media began when she had her first daughter and through reading children’s books realized just how early in life we’re exposed to the biases in our society. 

headshot of kree cole-mclaughlin

Kree Cole-McLaughlin, CTO

Kree has 20+ years of engineering experience, including 8+ years at Google building pipelines and Responsible AI models to understand people in media. He was a PhD candidate in Math at UCLA and has a B.Sc. in Math from the U of Utah. His passion for representation in media really took off during his time at Google Research while collaborating with experts on problems at the intersection of AI and media.