Alltold Insights: How it works
Select & Send
Detect & Annotate
Track and measure representation
Alltold Insights responsibly delivers detection and screen time analytics across 6 identity dimensions
Observed sexual orientation
How to use Alltold Insights
First, we recommend building your Alltold Baseline. We can work together to define the best content to include, but a good starting point is all ads and/or social media content from the past quarter, half, or year. This gives you your starting point.
The next step is to take that baseline and uncover opportunities to more authentically reach new or existing audiences, fans, and brand loyalists. Here you can set goals, and build programs to help you meet and exceed them. As you go, we recommend putting every piece of creative through Alltold. We’ll build up reports for you so you always have a sense of how your content is measuring up. This allows you to measure and report on your progress towards your goals.
Commitment to Responsibility
We estimate real people’s sensitive identity attributes every day, that’s a big responsibility that we don’t take lightly. We embed responsible practices across our business and technology to make sure we are doing our absolute best to do this work fairly and equitably.