Onscreen Inclusion in 2024 Super Bowl Ads

We’ve analyzed the onscreen inclusion across 50 years of Super Bowl ads, we’ve analyzed the onscreen inclusion in the 2023 Super Bowl ads, so of course we analyzed the onscreen inclusion this year.

After a couple of years of declining onscreen inclusion, we wanted to know if this years’ advertisers were going to turn it around and set us back on an upward inclusion trajectory. We’re happy to report, they did. 

Download the report to see how the 2024 Super Bowl Ads stacked up.